ABOUT

ACTIVITY

HATTORI DESIGN is a creative direction studio based in Japan and Italy that offers furniture, graphic, website, and product design, in addition to interior styling and architecture. Our studio has an original and flexible style where we collaborate with global partners on multiple projects. We also offer management consulting to expand your reach as an event producer, press officer, journalist, researcher, or importer and exporter.

HATTORI DESIGN は日本・イタリアを拠点に、家具デザイン、グラフィック、Web、プロダクト、インテリアスタイリング、内装建築を手掛ける「クリエイティブ・ディレクション・スタジオ」です。ワールドワイドなパートナーと多岐に活動する独自のワークスタイルで、企業成長を目的とした、イベントプロデュース、広報、執筆、リサーチ、輸出入などの、経営コンサルティングも行います。

 

HISTORY

I moved to Italy from Japan in 1998 and have since participated in various projects in both countries. While overseas, I had a lot of encounters and amazing experiences that I could not have imagined. But I was also confused about the different culture and even had some dangerous experiences. In the end I subconsciously came to compare the two cultures and consider things from two points of view.

While designing many products mainly as furniture designer, I also continued interior styling and furniture sales as a family business. After the realization of my designs, I sometimes transported and installed them by myself along with curtains, accessories and built-in furniture that we designed or selected. So, I was involved in the entire process from creating products as a designer, showcasing them with PR material like catalogues in order to increase sales with a manufacturer’s mindset, talking and selling directly to customers, all the way to installing furniture in their homes. I therefore came to recognize just how important the balance between “production and sales”, and “being a specialist and generalist” is.

At the same time, I received various requests, such as making original Italian furniture, importing European material and performing trend research. I also worked as a journalist with a leading Japanese printing company at the Milano Salone, and relayed the Italian design report to the whole of Japan for over 10 years; and, with the desire to give back to Italy, I offered to help with the PR design for the Japanese market at the Salone headquarters. Today, we offer comprehensive, creative direction for you to address a global audience, in addition to management consulting with valuable insight into a dual method consisting of PR and production developed in Italy and Japan and applied worldwide.

1998年に日本からイタリアに渡り、現在まで両国において様々なプロジェクトに関わらせて頂きました。海外では数々の出会いと想像もし得なかった素晴らしい経験に恵まれ、また異文化に戸惑い、身の危険に晒される経験もありました。そしていつの間にか、日本では「イタリアなら・・」逆にイタリアでは「日本なら・・」と、常に2つの視点を持つようになります。

家具デザインを主に多くの製品を設計する傍ら、家業であるインテリアコーディネート・家具販売も並行してきました。デザインをご提供してメーカー様で製品化された家具を、セレクトしたカーテン・小物や設計した造作家具と合せて自ら運搬・設置もしました。デザイナーとして製品開発、メーカーの立場で売上げを目標にカタログなど販売促進物もデザインして製品と共に展示・接客、最後に小売店として直接お客様と接してご自宅までお届けする、という一連の活動を通じ「開発と販売」また「専門的役割と統括的役割」のバランスの大切さを学びます。

同時に、イタリア製オリジナル家具、海外資材調達やトレンドリサーチなどのご依頼を受け、ミラノサローネ国際家具見本市においては日本の大手印刷会社様とジャーナリストとして取材活動、全国に10年以上デザイン情報を発信してきました。そしてイタリアに恩恵を返す思いで、サローネ本部から日本向けPRデザインを任せて頂きました。現在では、双方向の「広報と生産」の経験を活かし、海外進出総合プロデュースや、経営コンサルティングもご提供しています。

 

PHILOSOPHY

Many people imagine that design requires only shape and colors to make things beautiful and always comes from unknown sources of inspiration. However, I think that the true purpose of design is to “figure out the essence behind things, eliminating unnecessary elements, and offsetting insufficiencies”. This fundamental process helps clarify companies’ visions. And if we can share this ethos, people’s connections will deepen and spread. “The power of design”, which carries understanding and emotion in an instant, is especially important in business for communication, time efficiency, market activity and much more. I believe that as time goes on its value and utility will increase, and I endeavor to continuously try to further improve our society through “design”.

デザインは、形や色をきれいにする、直感でセンスよいものをつくる、それだけと思われがちです。しかし「不要を除き、不足を補い、本質を際立たせる」というデザイン本来の役割は、企業の目的を明確にし、またその過程を共に過ごすことで人々の繋がりが、さらに深まり広がっていくと考えます。言葉なく一瞬で理解と感動を伝える「デザインの力」、それは意思疎通、業務効率化、市場活性化など、ビジネスの領域でこそ、今後より一層活用されるべきものであると信じ、「デザイン」で社会に貢献できるよう努めてまいります。



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